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Leveraging behavioral insights to promote fuel efficient car purchases

The project aims at developing effective low-invasive interventions (nudges) to motivate consumers to shift their preferences towards low carbon vehicles by combining theoretical knowledge with insights from practice. The project team will develop improved versions of existing nudges as well as new interventions. Implications for industry and policy will be derived on how to promote purchases of low carbon cars through low-invasive approaches.

Key Information

Work Package / Task: 2.2
Research Partners: University of Geneva
Keywords: Energy Policy, Sustainability, Consumer Behavior
Start date: 01.03.2018
End date: 01.03.2021
Status: active

Competence Center for Research in Energy, Society and Transition
In case of questions, please contact the Management Office
In case of questions, please contact the Management Office.
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