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© Rainer Sturm / PIXELIO
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© Rosel Eckstein / PIXELIO
© Uschi Dreiucker / PIXELIO
© Uschi Dreiucker / PIXELIO
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© Joujou / PIXELIO
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© Rainer Sturm / PIXELIO

Leveraging mental accounting mechanisms to promote energy conservation

Mental accounting refers to symbolic linkages between specific acts of consumption and specific payments, which have large impacts on consumer decisions. Using a combination of online and laboratory experiments, this research project aims at investigating (1) to what extent mental accounting mechanisms are relevant for energy-relevant decisions and (2) how mental accounting mechanisms can be leveraged to promote energy conservation.

Key Information

Work Package / Task: 2.2, 3.2
Research Partners: University of St. Gallen
Keywords: Experimental Research, Consumer Behavior, Energy Demand, Behavior Change
Start date: 01.11.2014
End date: 01.05.2015
Status: completed

Competence Center for Research in Energy, Society and Transition
In case of questions, please contact the Management Office
In case of questions, please contact the Management Office.
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