The main objective of Task 2.1 is to identify the relevant social (including cultural as well as lifestyle aspects) and economic impact factors of today’s individual energy use. Variables under investigation include cultural, social and technological aspects as well as existing mechanisms implemented by governments, energy firms and other actors, such as financial incentives, market prices, energy contracts and government subsidies, advertising, socially responsible behavior, energy labels and green urbanism. By especially including cultural, social and value factors, the analysis strives to capture the relations between individuals and societal structures (groups, social segments etc.) as well.