© Rainer Sturm / PIXELIO© Eva Kaliwoda / PIXELIO© Rosel Eckstein / PIXELIO© Uschi Dreiucker / PIXELIO© Uschi Dreiucker / PIXELIO© Berggeist007 / PIXELIO© Joujou / PIXELIO© Q Pictures / PIXELIO© Rainer Sturm / PIXELIO
© Rainer Sturm / PIXELIO
© Eva Kaliwoda / PIXELIO
© Rosel Eckstein / PIXELIO
© Uschi Dreiucker / PIXELIO
© Uschi Dreiucker / PIXELIO
© Berggeist007 / PIXELIO
© Joujou / PIXELIO
© Q Pictures / PIXELIO
© Rainer Sturm / PIXELIO

Task 2.2: Analysis of individual decision and behavior patterns

The main objective is to identify and systematize the cognitive and affective factors as well as the choice and decision frames that influence energy-related decisions and behaviors at the individual level, and to empirically quantify the potential of each factor to reduce energy use. The related hypotheses are: that individuals/consumers do not behave perfectly rationally, but are subject to a number of factors biasing their energy-related judgments and decisions (e.g. use of heuristics, framing effects, emotions, implicit affective biases); that developing and implementing improved and tailored decision and choice architecture may be effective at nudging individuals/consumers towards more energy-friendly decisions.

Competence Center for Research in Energy, Society and Transition
In case of questions, please contact the Management Office
In case of questions, please contact the Management Office.
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